Would you like to be number 1 in Google?

We take Search Engine Optimisation (SEO) very seriously, its the make and break of online businesses like yours. Our strategic, agressive and award nominated SEO campaigns will truly have a great impact on your business and website. We utilise a 5 point SEO strategy to ensure the successful search engine optimisation of your website for its target keywords.

Unique 5 point search engine optimisation strategy

1. Analysis and evaluation Market knowledge analysis Keyword research Competitor analysis Consumer search behaviour	2. SEO strategy Keyword analysis and selection Search penetration plan Goal and objective setting SEO integration plan
3. On-page optimisation Usability and design SEO Semantic coding Site architecture Content analysis and restructure Content building Goal funnel management Site maps and feeds	4. Plan implementation Link building Blogging Link baiting Social media involvement Article writing and PR Video optimisation and distribution
5. Reporting and analysis Keyword analysis and tuning Goal and conversion analysis Traffic and traffic source analysis

SEO Service, an in-depth service approach

1. Analysis and evaluation

Market knowledge analysis

Gathering information from a variety of sources, we take an overview of the market and analyse your potential share, allowing forecasting based on quantifiable data.

Keyword research

By using leading keyword analysis tools we will suggest target keywords for your campaign based on local/global search volume, relevance and potential for conversion from visitor to customer.

Competitor analysis

Now we have a list of keywords it’s vital to know your competition and how they are currently gaining high search engine positions. From a range of course we look at domain age, bank links, content indexing along with numerous other factors to analyse how much work is involved in getting top rankings.

Consumer search behaviour

Within your market sector there will be certain consumer search behaviour, this involves how potential consumers search for your product or service, the channels they use to find products and services and how they normally purchase. This analysis will give us an insight into how to turn buyers on to your products and services.

2. SEO strategy

Keyword analysis and selection

Based on the market intelligence and research in stage one, we will work closely with you to finalise the keyword selection based on final requirements and budget.

Search penetration plan

Quantifying this data will allow us to propose market share based on the outcome of our search engine optimisation, showing return on investment and timescales to achieve this.  

Goal and objective setting

Once we know our target keywords and search engine market share we set goals and milestones to effectively measure the success of our search engine optimisation campaign, this will be the key performance indicators that we report upon.

SEO integration plan

A detailed SEO plan is then drafted to dictate timings in line with your business aspirations, noting timings for product/service launches, events and special promotions.  

3. On-page optimisation

Usability and design

We specifically design your website with search engines in mind, ensuring they can fully crawl your website and index all your pages, providing sitemap feeds to Google, Yahoo and Bing. We also ensure your website is designed so that customers can easily navigate to your conversion pages for a higher visitor to customer ratio.

SEO Semantic coding

Extensive knowledge of search engine optimisation ensures we get the coding just right. Semantic coding methods get your content in prime position for higher relevancy.

Site architecture

Ensuring duplicate content is dismissed, content flows easily between pages and everything is in a hierarchical order means search engines will easily be able to index your content.  

Content analysis and restructure

If you already have a website in-place we will report on the restructuring required in order to achieve higher search engine rankings before carrying out any off page optimisation.

Content building

Content is what makes search engines tick, unique, interesting and well written content will ensure your website becomes an authority site and attracts multiple linking partners.  

Goal funnel management

Once you have a visitor to your website you need to ensure they are funnelled through to a goal (i.e. ecommerce transaction or quotation request). Our knowledge of doing business on the web will guide you through how to convert visitors to buyers.

Site maps and feeds

We ensure Google, Yahoo and Bing (MSN) knows your website inside and out, by providing sitemap feeds we let the search engines know exactly what pages are available to crawl on your website.

4. Plan implementation

Link building

The process of getting incoming links to your website accounts for a huge percentage of your rankings, each link can be considered as a vote for your website, some being worth more than others. We build high quality links from relevant websites to ensure a quality link flow.

Blogging

Keeping your content up to date and providing an insight into the latest news, reviews, opinions and offers from your market sector now only keeps your customers up to speed but also allows search engines to find new content and aggregate that content into news results, image searches and more.

Link baiting

Building viral content such as games, videos and interesting articles will instantly attract links to your website without even asking for them, this is the goal mine of link building!

Social media involvement

Ensuring that customer stay up to date we link in your SEO campaign with top social media websites like Facebook and Twitter.

Article writing and PR

We write unique and interesting content for your website, blog and syndicated feeds to ensure a steady flow of updated content.  

Video optimisation and distribution

Using some of the industries latest tools we can syndicate video feeds across the website and optimise their title tags, descriptions and author bio’s ensuring maximum visibility.

5. Reporting and analysis

Keyword analysis and tuning

After an initial period we will visit the keywords suggested and refine them to ensure we are targeting the highest converting keywords for your business and return on investment.

Goal and conversion analysis

We have worked hard to get visitors to your website and we work even harder to turn them into customers, this analysis stage ensure they are using your website correctly and effectively to convert.

Traffic and traffic source analysis

Analysing your traffic sources can give you an insight into where visitors are finding your website, giving us the opportunity to maximise the visibility on high referring websites.